Progressive Social

Progressive has one of the most recognizable brand icons ever created. Over the years, Flo has been seen everywhere and her infectious, fun-loving personality translates perfectly to today's social spaces.

Every day we imagined how Flo would use Facebook, Instagram and Twitter. And as you can imagine, it led to some pretty interesting, engaging places.

Flomoji Stickers

Just one hour after Apple announced the new iMessages app and its capabilities, we had a POV ready and off to the client suggesting that we make a Flomoji Sticker pack.

Users send 200,000 text messages every second. Since we were already developing illustrated assets for use across our social program, the quirky, fun Flo seemed perfect for the space.

With no added cost we put Progressive and its brand icon into the hands and conversations of millions of users.