Carnival Cruise Line
Carnival Social Content
During my time on Carnival, I served as the link between our brand creative and our social and influencer content group, as well as brand experience activations, leading the work across Facebook, Instagram, Twitter, Pinterest, and Snapchat.
Our team created original content lanes, repackaged existing assets to boost engagement, and partnered with some of the internet's biggest influencers, makers and multi-channel networks to ensure that Carnival was the most fun brand on the water.
Carnival Facebook Canvas
Carnival wanted to inspire wanderlust among millions of vacation seekers. So we turned to Facebook’s brand new platform, Canvas.
As one of the first brands to utilize this new product, we came through with a piece of creative that set a new standard for other brands to follow. It was so successful, Facebook used our work to launch Canvas at CES.
Over 50% of viewers watched more than 25 seconds of the ad
50% of viewers watched the entire ad
7.7 million viewers reached
Carnival Influencer Content
We partnered with some of the biggest influencers and makers on the internet to create fun and relevant content. These efforts both featured product and exhibited brand behavior in natural, engaging ways that continue to earn millions and millions of views.
devinsupertramp
vagabrothers
Food52
Carnival Vista Launch
Eh Bee Family
Carnival launched the brand new state-of-the-art Vista in May 2016. As part of our launch campaign, we engaged the Eh Bee Family to show the internet around the largest ship in the fleet as it sailed the Mediterranean.
Each day, the family posted itinerary options on Snapchat and their millions of followers helped them decide what activities they would do. At the end of the journey, they posted all the highlights of their trip and racked up millions of views along the way.
Carnival Vista Launch
@wanderingstan
We also teased Vista's arrival in the US with well-known sand artist, @wanderingstan. Stan created messages on the beaches of Florida to let vacationers know Vista was on its way.
