Zyrtec

Zyrtec AllergyCast Amazon Alexa Skill

Zyrtec developed AllergyCast to help people track how they were feeling during allergy season. With a site and mobile app already up and running, and with more people living in a connected home, Zyrtec wanted to bring AllergyCast to Amazon Alexa.

Working with IPG Media Lab, I was asked to translate those earlier versions into a voice-activated, more conversational experience. It was a challenge since many prompts were more about collecting data allowing Alexa to learn and adapt over time. As Alexa learned with each use, AllergyCast could more accurately predict which pollens might be problematic, further tailoring the experience for each user.

In the end, the conversational tone and varied responses make AllergyCast one of the best, most useful Alexa skills introduced to date.