Westin Hotels & Resorts

Westin at Home

Westin is more than just a place to stay while you’re away for business, or on vacation. Westin is a lifestyle brand that travels with you wherever you may go. And wherever now includes home.

Centering on Westin’s core ideal of promoting wellness, we developed an integrated campaign with digital utilities that extend wellness well beyond the boundaries of their many properties.

The Westin Wellness Collection

BBH partnered with Amazon.com to create an online store that gives guests the opportunity to bring the Westin Wellness experience with them wherever they may travel. It’s been a very successful endeavor and an entirely new revenue stream for Westin. My main contribution was the distinct pleasure of crafting descriptions for the hundreds of items in the collection.

The Westin Concierge Mobile Application

The Westin Concierge grants access and gives you the ability to schedule and manage everything a Westin does to help you become you, better. Book spa appointments, order room service, make dinner reservations, sign up for yoga class, and more. Basically, everything you can do at a Westin, you can make happen with your mobile device.

The Westin Concierge

The Westin Relaxer Mobile Application

The Westin Relaxer helps you feel relaxed and ready for your day wherever you may travel. Select a sound from natural environment and drift into your special, balanced place. Choose from heavy rain, distant thunder, crashing surf, wind chimes, rain forest dawn, or water fountain. You can also choose to view a slideshow of relaxing photos of Westin properties, or select photos from your own album. So listen, sit back and relax.

Westin Relaxer

iRelax Westin Radio