Walmart

Walmart’s Holiday Problem

Walmart had been developing and running more than ten distinct campaigns from multiple agencies to promote all of their holiday offerings. As a result, their work was being misattributed to other big box retailers compromising their efforts. They needed a platform that could handle all of their needs, inform and sell, and be unmistakably Walmart.

The Walmart Holiday Hub

So we created the Walmart Holiday Hub. 

In one studio, with two likable, recognizable celebrity hosts, Melissa Joan Hart and Anthony Anderson, we created a chat show-like format that could talk food and tech as well as last minute sales. 

Hundreds of pieces of content later, the Holiday Hub was everywhere, across all platforms, and was incredibly effective, helping Walmart to its best ever Holiday period in history. Which is saying something.

Walmart's Gift Expert

We had twenty minutes, Anthony Anderson, and a real live honest-to-goodness reindeer. So we turned the reindeer into an expert who dished on Walmart's top gifts of the season.

We later cast Andy Richter to voice the reindeer, and turned extra time on set into a ton of content.