Nature Valley

Nature Valley Trail View

Nature Valley wanted to refresh their site. They had forged a relationship with the U.S. National Park Service and wanted us to bring the brand and some of America's most treasured spaces together.

We thought that if people couldn't get out to experience the grandeur of the parks themselves, the next best thing was to help them get on the trail wherever they were. Using Google Street View technology, users could have a first-person hiking experience on their computer or mobile screen. And maybe enjoy a granola bar while they were at it.

I was involved in the very first discussions about this vision and on what naturevalley.com could become. Over the next 18 months, the teams at McCann and MRM ran with it, evolving the concept and delivering a Cannes Lion and One Show-winning digital experience.

Nature Valley NatureFind

When most people think of Nature Valley, they think about overlooking a canyon, majestic waterfalls, or finding a peaceful place to take in nature. But our mission was to introduce a more active approach and get people outside.

Using geolocation, we developed a mobile application giving users the ability to find nature wherever they happen to be. This quick access to places and events reminds people that nature is closer than they think, and lives in even the most surprising of places.