Canon
See Impossible
Canon is known for making great cameras. But they want people to know they do so much more than that. Their technology enables not just artists, but businesses, scientists, and medical professionals to make breakthroughs every day.
I was one of many to work on the "See Impossible" campaign. In the end, our idea to deconstruct the products remained, showing that each piece of technology Canon makes comes together to help make impossible, possible.